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Basic Business Chinese (BBC) - Textbook with 3CD

Meiru Liu
Series:
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Merchandise Format: Printed book | Audio CD or Files
Language: Simplified Chinese | English
Language Skill: Comprehensive
Language Level: Elementary
Optional Component(s):

This book is designed for true beginning and low-intermediate level learners of Chinese who have no knowledge of the language or to beginners with a survival competence in the language. It is designed to suit the pedagogical needs of one year intensive or two years non-intensive programs of teaching/learning Chinese as a foreign language at universities both domestic and abroad. It can also be used for those who wish to acquire oral linguistic skills in Chinese business communication, and those who do business or live and work in China as expatriates, students or travelers. It's also a suitable book for managerial, purchasing, marketing and outsourcing personnel in multinational corporations and join-venture or foreign trade negotiators. No prior knowledge of Chinese or international business is required for the learner. The author endeavors to combine functional topics with a focus on the subjects of international business, daily routines and activities for business purposes. Task- and communication-based method is employed and the content is such that learners are exposed to a broad range of international business knowledge and language materials that are functional, survival, useful, realistic and practical. The vocabulary, sentence structures, communicative exchanges, communicative speech drills, communicative activities as well as level of difficulty are all designed as suitable as possible for true beginners.

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Price: ¥100.00 CNY
Discount: Varies by qty.
In Stock
Merchandise ID: 000038
ISBN13: 9787301103999
ISBN10:
Publication Date: 2006-3
Paperback
Approximate: 285|210|20 mm
Pages: 436 pages
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